American actor and comedian Rob Riggle stars in the new campaign for KFC, acting as Colonel Harland Sanders alongside the American KFC football team, The Kentucky Buckets, pretending to be their coach.

The comedy campaign promotes getting 'fuelled by fried chicken', and Riggle comments 'As owner, general manager, head coach, defensive coordinator, offensive coordinator, marketing director, groundskeeper and scouting director of America's newest professional football team, the Kentucky Buckets, I've got one goal in mind. To get buckets of delicious chicken across the goal line and in front of millions of fans on football Sundays. And Thursdays. And Mondays'.